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AMARILLO, TX – FirstBank Southwest (FBSW), a dedicated local and community-focused financial institution, participates in the United Way’s Workplace Giving program. When a FBSW employee donates via payroll deduction at the “Fair Share” level, which is 1 hour of pay per month, they receive an Earned Time Off (ETO) day. For 2024, 42% of FBSW Amarillo employees pledged funds to United Way of Amarillo & Canyon, and have raised a total of $34,355.60, exceeding the goal of $30,000. This is an annual increase of $7,929.69 from 2023. As a result, FirstBank Southwest President and CEO, Andy Marshall, has generously agreed to take pies in the face – all for a good cause.

FirstBank Southwest will put on an event on October 31st, to “Pie the CEO”, where attendees will have the opportunity to bid on the chance to pie Mr. Marshall directly in the face. The top two bidders will get the honor of delivering the pies. In addition, 3 others who win the raffle will also get to deliver pies.

Proceeds from the “Pie the CEO” event will directly benefit the United Way of Amarillo and Canyon, an organization that works tirelessly to improve the lives of those in need within our local community.

“We are thrilled to partner with United Way for this unique and entertaining fundraiser,” said Andy Marshall, President and CEO of FirstBank Southwest. “We believe in the power of giving back, and we’re ready to go the extra mile – or take a pie or two or five to the face – to support the important work that United Way does in our community.”

United Way of Amarillo and Canyon plays a crucial role in addressing pressing community needs, supporting health and human service organizations, and promoting community-wide solutions to improve lives.

ABOUT FIRSTBANK SOUTHWEST FirstBank Southwest (“FBSW”) was founded in 1907 and family-owned since 1934. FirstBank Southwest is a dynamic 1.7+ billion regional bank that has the privilege of serving the families and businesses of the Texas Panhandle, DFW Metroplex, and Austin and San Antonio metro markets. It is the mission of FBSW to be the preferred community bank in the great state of Texas by providing focused financial services for commercial customers and retail customers. Get social with us on Facebook, Instagram, LinkedIn and Twitter. Visit us on our webpage at:


Rachel Smith, Marketing Director, 806.354.5245, [email protected]

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