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Inaugural event to collect toys and funds for area children

AMARILLO, TX  – FirstBank Southwest (FBSW) is the sponsor for the Northside Toy Drive (NSTD), and will host the Toy-a-thon toy collection and fundraiser November 16-20, 2020, at the FBSW Wolflin Banking Center, located at 2401 S. Georgia. The event will run from 4 p.m. to 8 p.m., and will be live each night on the KFDA News Channel 10 news broadcast at 6 p.m.

“We know some families are having a tough time and the need for Christmas assistance is even greater in our community this year,” said Elton Bradley II, NSTD founder and president. “We are honored to have FirstBank Southwest and the community partnering with us to ensure we still spread Christmas joy to area children”.

Bowden Jones Jr., FBSW Executive Vice President/ Chief Consumer Officer and a NSTD Board Member, stated, “I’m proud to work for a company that not only recognizes the importance of the work we are doing at Northside Toy Drive, but is also willing to support the cause in such a meaningful way.”

Businesses and individuals are asked to safely deliver donations or unwrapped toys for children ages two to 12 to the drive through event. Supporters can also make a monetary donation by visiting

NSTD plans to distribute the toys to area children at its annual Toy Giveaway on Saturday, December 19, 2020.

FirstBank Southwest (FBSW) has nine banking center locations in Amarillo, Booker, Hereford, Pampa, and Perryton, Texas. It is the mission of FirstBank Southwest to be the preferred community bank in the greater Texas Panhandle by providing focused financial services for commercial customers and retail customers. For more than 100 years, FirstBank Southwest has met the needs of those working and living in The Panhandle. For more information, visit

Northside Toy Drive began in 2013 when a small group of givers gathered for a social hour and filled a small trailer with toys for Amarillo area children. The event has grown to one of Amarillo’s most popular formal events, and the giving spirit remains. In addition to spreading Christmas joy through toys, Northside Toy Drive, a 501(c)3 organization, also gives scholarships to high school seniors. For more information, visit


Rachel Smith, FirstBank Southwest, 806.354.5245, [email protected]

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