The Article
AMARILLO, TX –Bowden Jones, Jr., Chief Consumer Officer, of FirstBank Southwest (“FBSW”) in Amarillo, Texas, has been appointed to the American Bankers Association’s Emerging Leaders Council for the 2025-2026 association year.
The Council is focused on identifying, connecting, developing, and engaging, the current and next generation of bankers to lead our industry, guiding ABA in the creation of new opportunities in leadership development, networking, advocacy, financial literacy, and industry promotion.
Council members help guide ABA in creating new opportunities to engage emerging leaders in ABA programming and advocacy to continue their development as bankers and leaders.
“As a member-driven organization we are so fortunate to have emerging leaders that help direct and inform the work we do on behalf of the industry,” said Caitlin Taylor, Vice President, ABA State Association Alliance. “We’re grateful that Bowden is participating in this council and will provide his expertise in these important efforts that are so critical to banks across the country.”
“On behalf of the entire FirstBank Southwest Family, I want to express our pride in Bowden’s selection as an ABA Emerging Leader. In him, the Council has an outstanding bank executive leader who will dedicate himself to developing and cultivating a robust leadership infrastructure across the entirety of the banking landscape,” said Andy Marshall, FBSW President and CEO.
Jones has more than 25 years of banking experience with a focus on consumer/retail banking and executive leadership. He attended Wayland Baptist University where he earned both a Bachelors and Masters degree in Business Administration.
Jones currently serves on the boards of the Amarillo Area Foundation and the Don and Sybil Harrington Foundation. He has previously served on the Amarillo College Foundation and Northside Toy Drive boards, chaired Leadership Amarillo, and contributed his time to numerous other boards and organizations.
“It’s an honor to be appointed to this council and to work with my peers on increasing collaboration across our banks and create more opportunities for the next generation of banking leaders,” said Jones, FBSW Chief Consumer Officer. “My participation will allow me to engage with up-and-coming leaders in the banking industry and help develop solutions that will better meet the needs of our customers and the broader economy.”
The work of the council reflects ABA’s commitment and dedication to leading bankers and their customers. Membership is through appointment by the Chair.
About FirstBank Southwest
FirstBank Southwest (“FBSW”) was founded in 1907 and family-owned since 1934. FirstBank Southwest is a dynamic 1.8B+ regional bank that has the privilege of serving the families and businesses of the Texas Panhandle, DFW Metroplex, and Austin and San Antonio metro markets. It is the mission of FBSW to be the preferred community bank in the great state of Texas by providing focused financial services for commercial customers and retail customers. Get social with us on Facebook, Instagram, LinkedIn and X. Visit us on our webpage at: www.fbsw.com.